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Building a global Project Managers Guild
How AXA Partners rebuilt a fractured, decentralised project community into a 170-strong Global Guild spanning 3 continents in 18 months.
Long Narrative
Growth by acquisition had scattered the business. Central change capability was stood down, and with it went the standard, the practice, and the oversight. Ownership of change moved out to the business units, country by country, region by region, and the responsibility for delivering it landed on people with no training, no experience and no coaching in how to run a project. Most were doing it on top of their day job.
I was asked to fix it. Not with another process document, but with a Project Management Guild: a central home for standards and best practice, a community for anyone managing change, coaching where it was needed, and a real career path, one that could grow, in time, from project delivery into continuous delivery.
Two problems, one answer. I wrote the standards. I built the forum. Doing both together solved the technical problem and the human one at the same time: a common method took shape, and so, almost without anyone noticing, did a sense of belonging for people who'd been carrying this alone.
The standards, the forum, the career path: necessary, but not sufficient. What made the guild work was the personal connection. I went country by country, listening to what each community actually needed. Every business unit was self-governing, so every experience was different, which meant the guild had to hold its core principles firm while flexing everything else: bespoke coaching, tailored roadmaps, a different route to the same destination for every country.
Results weren't instant, and I didn't pretend they would be. Some communities were ready in weeks. Others took months. What mattered was the trajectory. Within twelve months, with coaching still running, we had a common language for change across the business, and, for the first time, central reporting that could explain the objective, the benefit and the strategic fit of every funded investment. It landed just in time to inform a major spending review for an incoming CTO.
Global change went from invisible to visible: what was being spent, where, on what, at what risk, for what return, all through one common approach, one common picture. eNPS scores in change and delivery moved. And the number that mattered most, colleague turnover, which had been quietly stalling progress for years, dropped back to the same level as the rest of the organisation.

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Building a global Project Managers Guild
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